77 Kids

77 Kids (77Kids) is a clothing store chain that sells apparel, underwear, sleepwear, swimwear, and accessories, aimed at children ages 0-14 years. 77 Kids operate in malls and shopping centers with the first 77 Kids stores opened in 2007. The brand is the younger counterpart to American Eagle Outfitters.

The 77 Kids stores are designed to be a fun shopping experience with various activities for kids to do in the stores. Some 77 Kids stores are co-branded with the adult American Eagle Outfitters stores.